The benefits accruing from a value based strategy as in the case of zipcar, gave it a headway in the rental car market, giving it some leeway.
Tracey oversees our entire whirring operation, from cutting edge mobility innovations to the nuts and bolts of, well, the nuts and bolts with a career that began in banking and carried her through strategy and management, tracey brings experience to zipcar that doubled down on both tech innovation. Zipcar rental service: a business model 1 mt4002 technology management strategy presenters: gan jian long ng heng chung, jaryl yong zhi yuan, bernard foo ce yao disclaimer: zipcars is a registered trademark, all contents used are only for presentation purposes.
Vb event shortly after taking over the cmo role at zipcar two years ago, he began focusing on creating local relevance for zipsters, introducing performance-based acquisition, programmatic ad buying, and the zipcar blog, ziptopia. Our mission takes vision at zipcar, our goal is simple: enable simple and responsible urban living.
Zipcar strategy - download as pdf file (pdf), text file (txt) or read online.
Innovativemobilityorg. An assessment of the strategic value of expanding zipcar business was performed by identifying its resources and core competencies.